Jurnal Publikasi STMIK Pontianak

TAM Analysis of Factors that Affect The Customers's Interest in Using The Internet Banking of BCA


Abstracts: The advancement of technology impacts all industries, including the banking industry which similarly done by BCA. By using internet banking customers can get benefits such as a rapid banking services, safe, cheap, available all the time and can be accessed anywhere. The research purpose of this research is to provide information about factors that affect the customers' interest in using the Internet Banking and can become input for the management to evaluate the use of internet banking. The questionnaire was limited to the Pontianak customers and used internet facilities. This research had proven that partially the three factors which are Preceived Usefulness, Preceieved Ease of the Use, and Preceived Credibility influence the interest of the customers to use internet banking. The second rank of the factors os perceived credibility. But the factors of Perceived Usefulness can only be obtained when the customers were in use. Simultaneously, those three factors have apositive impact through customers' interest in using the internet banking of BCA


Keyword: behavioral intention, perceived usefulness, perceived ease of use, perceived credibility

Jurnal Publikasi STMIK Pontianak By ANA FITRIANA