Jurnal Publikasi STMIK Pontianak

Perancangan Sistem Informasi Pemasaran Online untuk Memperluas Segmentasi Pasar Properti


Abstracts: Along with the increasing needs for good and condusive shelter and housing choices, and low operational costs not restricted to particular locations, online marketing information systems become an important aspect to contribute to regional economic growth. The purpose of the study was to produce an online marketing information system to expand the property market segmentation. Online marketing system allows people who have limited time and troubles of searching information regarding the property. This largest online marketing site has special specifications and offer several advantages: displaying the models and the photographs of the houses, the videos of the neighborhoods, and the price of the latest products to simulate the calculation and submission of the housing ownership credit so facilitate system installment and term callable. Futhermore, the specifications of desired houses can be easily accessed, the site looks interestings, and information of the company is easy to know. System test results showed that 70% of the respondents had positive responses to the application, while the others had very good (25%) and not good (5%) responses. Future research can discuss e-payment systems and security of online transactions through Secure Socket Layer (SSL) and Secure HTTP (S-HTTP)


Keyword: Online Marketing Information System, Market Segmentation, Property

Jurnal Publikasi STMIK Pontianak By SANDY KOSASI