Jurnal Publikasi STMIK Pontianak

TAM Approach On E-Commerce of Aircraft Ticket Sales On Consumer Purchase Intention


Abstract- E-commerce has served on the aviation industry and the travel agent, the airline industry adoption of e-commerce by selling air tickets through the internet media online. While the travel agents in applying e-commerce by selling air tickets of various airlines that have cooperated. The purpose of this study was to determine the background of the consumer in deciding to make transactions on e-commerce airline website or e-commerce on the travel agent. This study is a quantitative research that will use the variables that exist in the Technology Acceptance Model (TAM); Perceived Ease of Use, Perceived Usefulness of, Brand Orientation and Perceived Product Quality. This study uses a variable Purchase Intention to determine the relationship between the variables of TAM with variable Purchase Intention. So the result of this research is a framework of concepts and hypotheseswhich shows the relationship between these variables.


Keyword:E-commerce, Technology Acceptance Model (TAM), Perceived Ease of Use, Perceived of Usefulness, Brand Orientation, Perceived Product Quality, Purchase Intention.

Jurnal Publikasi STMIK Pontianak By Gusti Syarifudin, Bahtiar Saleh Abbas, Pantri Heriyati