Jurnal Publikasi STMIK Pontianak

Abstract:

Technological improvements positively affect increasing business performance across industries, including large, medium, andsmall scale. Therefore, this study proposes to explain the impact of IT acceptance on business performance mediated by ITcapability, IT adoption, and digital marketing in the weaving industry in West Kalimantan, Indonesia. The total population 139,We have transferred a questionnaire survey on 128 small and medium enterprises in the weaving industry that used informationtechnology to support their business using purposive sampling. To answer the research hypothesis, we used the SEM method andpartial least square for statistic analysis. The results of the research have confirmed that IT acceptance affects IT capability andadoption. IT adoption affects digital marketing and business performance. Finally, IT capability affects business performance.Meanwhile, IT capabilities do not affect digital marketing, and digital marketing does not affect business performance. Thisstudy’s outcomes serve as guidelines for weaving SMIs members in planning the alignment of business strategies withinformation technology support to improve their business performance.

Kata Kunci : IT Acceptance, IT Capability, IT Adoption, Digital Marketing, Business Performance, Small Medium Enterprise Industry.